Business Education Series: Company Branding
Business Education Series: Company Branding
Name: Business Education Series: Company BrandingDate: April 9, 2019Time: 8:30 AM - 9:30 AM EDTRegistration: Register NowTrip Builder: View TripEvent Description:
Business Education Series
Branding is more than a name, slogan, sign, symbol or design. Join us at the Chamber for a panel discussion from experts from the College of Coastal Georgia as they discuss important tips on company branding.
- How to distinguish your company, product, or service;
- How to get your target market to select you over the competition;
- How to get your prospects to see you as the sole provider of a solution to their problem or need;
- How brand relates to target audiences so they instantly "get it" without too much thought;
- How to make your brand unique;
- How your brand reflects your promise and holds value
Skip Mounts - Dean of the School of Business and an economist, he has studied and taught entrepreneurship. He spent time studying how to teach entrepreneurship at the Kauffman Foundation in Kansas City, the biggest and the most well-known nonprofit for the study of entrepreneurship in the country. before starting the 1 Million Cups program in Brunswick. Through his experiences, he has learned that the more entrepreneurs in an area, the stronger the local economy and one of the reasons added teaching entrepreneurship to CCGA students as part of the curriculum.
Jamie Slotten - Freelance marketing consultant experienced in marketing and brand strategy, content creation and project management for a broad range of technology, consumer, healthcare and financial products and services. Jamie is a pragmatic, creative marketer with strong written and presentation skills with an amazing ability to understand target audiences and craft marketing plans and content to meet the specific needs of the business or industry. Jamie is a marketing instructor for the College of Coastal Georgia.
Scott Williamson - Before coming to College of Coastal Georgia, Scott previously served as VP for public affairs and communications at Coca-Cola North America in 2017, working for the Atlanta-based beverage giant for 25 years. He managed teams of public affairs professionals in Atlanta and New York and was responsible for creating and executing PR campaigns for all of the Company’s brands, properties, and marketing partnerships. Williamson’s career has taken him all over the world and allowed him to collaborate with notable brands, including the National Football League, NASCAR and Lebron James. However, working at the 1996 Olympics resonates as the most enjoyable and exciting summer of his entire life, and he says it wouldn’t have been possible if he hadn’t worked at Coca-Cola.
Christy Lynn Wilson - Started a brand practice for an Atlanta -based public relations firm. Served as a senior-level marketing and public relations leader with more than two decades of strategic communications experience. She has directed and executed branding projects for clients large and small. Attached is an example of a brand project I conducted in 2016. Branding is one of the areas in which Christy Lynn is considered an expert. She currently serves as director of marketing and public relations at the College of Coastal Georgia.
Michele Johnston - President of College of Coastal Georgia she holds a bachelor's degree from the University of Alabama, a master's degree from Louisiana State University, and a Ph.D. in Educational Leadership from Mississippi State University. She also has post-doctoral work in management and marketing from the University of Florida. She was appointed by the U.S. Secretary of Defense to the Marine Corps University Board in Quantico, Virginia where she serves as the chair.
Bill Garlen -Moderator - A proven business entrepreneur background achieving success in television, media, and music plus academic, corporate, and proprietary business environments. Worked from the bottom up to executive management in large corporations, trained as a military officer, owned successful businesses and supervised volunteer organizations. Served on the Board of Directors of publicly-traded companies, as a lead director, and as chairman of both the audit and compensation committees. He has a vast knowledge in balancing state, federal and institutional requirements with the practical needs of academic, business and industrial organizations.